From Episode 16 of the weekly Storyteller Tactics episodes
Each week we release a new story and two Storyteller Tactics cards from the deck, launching on Kickstarter later this year.
What is the Movie Time tactic?
When you tell me a story, a little movie starts playing in my head. I literally "see" what you mean.
Your brain processes language by running a visual simulation. Abstract concepts are hard to visualise because nothing happens. What's the movie playing in your head when I say "sustainability" or “accessibility”?There isn't one. So tell me about a moment where something happened that brings those abstracts to life.
How to use Movie Time
Write a list of the key concepts you need to explain or the main points you want to get across. You need to find a movie moment for each one:
- Where are we?
- What is happening?
- What happens next?
- Who is involved?
- What is at stake?
- How does it feel?
Once you've set the scene with Action and Emotion, we're ready to listen to the point you'd like to make.
- What has changed, what have we learned?
- Why does this matter?
- What do you want us to think or do differently now?
Get into the habit of movie-checking your own writing. At the end of a paragraph, ask yourself "what's the movie playing in their heads now?" If the answer is none, you're not telling a story.
🤔 Confused? Enlightened?
Let us know! We are still developing Storyteller Tactics. Drop us an email with your feedback. We reply to every single one.
- Charles & Steve.