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Drive Stories

From Episode 7 of the weekly Storyteller Tactics episodes

Each week we release a new story and two Storyteller Tactics cards from the deck, launching on Kickstarter later this year.

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What is the Drive Stories tactic?

Why do you work? For the money, yes. But what really drives you? These stories build a better team culture.

If you want innovation you need inner motivation. Let's face it: change means a lot of hard work for an uncertain reward. Money by itself won't motivate you - or your team - if you feel frustrated, bored or uninspired. So, find stories that show a different way of working: with autonomy, mastery and purpose.

How to use the Drive Stories tactic

Assemble the team. Explain that you want to explore their positive and negative experiences of autonomy, mastery and purpose in the way you all work.

Each account should be told as a single moment - this will make it easier to turn into a teachable story.

1. Autonomy: a sense that you have control over the way you work. eg: the time and place you work, the tools you use, the people you work with or the direction you follow.

  • Positive: "Here's a moment when I felt I had enough autonomy:... Here's what happened... Here's how it felt..."
  • Negative: "Here's a moment when I didn't have enough autonomy:... Here's what happened... Here's how it felt..."

This can give you "how we work together" stories.

2. Mastery: a sense that your skills are steadily improving.

  • Positive: "Here's a moment when I felt I'd mastered the skills I need:... Here's what happened... Here's how it felt..."
  • Negative: "Here's a moment when I didn't have the skills I needed:... Here's what happened... Here's how it felt..."

This can give you "how we grow" stories.

3. Purpose: a sense that you are doing worthwhile work, serving a greater good.

  • Positive: "Here's a moment when I could see how my work contributes to a greater good... Here's what happened... Here's how it felt..."
  • Negative: "Here's a moment when I couldn't see the bigger picture... Here's what happened... Here's how it felt..."

This can give you "why we do it" stories.

As a team leader, you have to figure out how to get more of the positive experiences and fewer negative ones. These stories show other people what "well-motivated" looks and feels like. They will help you build the team culture you need.

You can develop these experiences into teachable stories by using the 3 T's tactic, or Cut to the Chase [coming soon].

Read more: D.Pink, Drive

🤔 Confused? Enlightened?

Let us know! We are still developing Storyteller Tactics. Drop us an email with your feedback. We reply to every single one.

- Charles & Steve.

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