Product Club

Storyteller Tactics

This has all worked out well, very well. Ravi didn’t actually tell Emma she’s acting like his rebellious little sister, within the “family” of the company. But that was the story in his head. Rebellion is inevitable, he told her.

Tactics: Drive Stories, Hero and Guide.

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Twenty minutes into the second remote test. Ellie is guiding Aziz, a regular investor, through a beta chatbot. Cassie is watching, scribbling notes.

Tactics: Abstraction, Stupid Questions.

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